WHAT YOU OFFER IS UNIQUE
You offer your clients the ability to get what they want from life. And, that’s priceless!
PRICELESS PROBLEMS
Have you ever charged less than what you really wanted to charge?
This can happen by discounting yourself in the following ways:
- You’re charging based on some bullshit standard or belief.
- You aren’t charging what you really want.
- You allow clients to negotiate with you.
These are huge fucking problems!
It feels terrible anytime you compromise or discount yourself in any way that is counter to your real desires.
Have you ever felt like that? Knowing you should’ve stood in what you really wanted to charge? But, you got scared or backed down?
SETTLING IN THE SUCK
Man, I understand what it’s like to settle in many ways and discounting the work I offered.
I know how hard you work to serve others and help them through some of the same struggles you’ve overcome.
So you’ve had to do a lot of work to get where you’re at.
I get it!
If you’re reading this, you have a massive vision to create impact in people’s lives, and I know you want your income to match the impact you’re creating!
MY DREADED DISCOUNT
I’ve been a coach and consultant for twenty years, and I’ve discounted myself in every way imaginable.
Here’re a few examples of how I’ve played small…
STRANGLING INDUSTRY STANDARDS
I remember when I first started as a consultant I would charge per-hour and used industry standards to base my rates.
I thought my hourly rate was high compared to what I’d make with my corporate salary, but in the end, it’s hard to build a business that way.
In reality, you’re creating just another job where you get to be the employee and boss.
I put myself in a box by charging a rate tied to a specific consulting service and I’d become a commodity.
Just like everyone else.
I learned that I had to reframe what I delivered. I didn’t offer business consulting at an industry rate, I helped companies transform and increase revenues.
By merely reframing what you offer, you can essentially charge as much as you want, as long as you can communicate a meaningful ROI (Return on Investment) in your offer.
WONDER OF WHAT YOU WANT
I remember my first five-figure deal when I started my first business in my mid-twenties. It was $30,000 USD, and it was over half of my previous year’s salary.
So it was a big deal and more money than I’d previously made in such a short period of time.
What’s even crazier is that I actually didn’t have the skillset to deliver the solution.
Do you know what I did have though?
I had a desire to learn, and I believed in myself.
BOOM! I got paid a shit-ton of money to learn.
And I delivered!
On your next sales call throw out a big-ass-number, like the amount you’re REALLY WANT and see what happens!
I fucking dare you!
NEGOTIATE? FUCK YOU MOTHER FUCKER!
Those are fighting words with me, and I’ll end the sales conversation.
I won’t handle the objection to the price.
When I offer my coaching prices to someone, I’ll tell them the amount, and then I shut the fuck up.
I don’t have to explain or justify myself, no matter how bad I want to work with the client.
In the end, I know my prospective clients need me more than I need them, so this creates a powerful position to stand strong in my price.
I teach this technique in my sales training for coaches.
I don’t have problems with excuses and objections, but if there is any resistance to the price, I’ll tell them where the door is. It’s simple!
BE THE CHANGE YOU CHARGE
So the question becomes, “Are you discounting your work in any way?”
Here are three questions to ask yourself if you are:
- Charging based on some bullshit standard or belief?
- Allowing clients to negotiate with you?
- Not charging what you really want?
By living to this standard, you will naturally hold your clients to the same standard.
Here are some ways you can ensure you’re living to a higher standard, that’ll attract better clients and affect greater change in your client’s lives.
DON’T SEEK THE BEST CLIENT – BE THE BEST CLIENT
One of the best ways I have found to increasingly attract the right clients and to ensure you hold them to the standard you desire is to live that standard yourself.
If you want the best clients, you must be the best client.
DON’T NEGOTIATE – PAY FULL PRICE UNLESS OFFERED
When you hire a coach, you shouldn’t negotiate with them or search for a less expensive coach to save money because the two are the same.
Hire a coach that charges at the level you want to charge and search for the change you seek.
Pay those as you want to be paid.
DON’T ASK FOR A REFUND – OWN YOUR DECISIONS
If you’ve made a bad decision hiring someone, eat the money. Don’t make your bad decisions someone else’s problem.
Take it as an expensive lesson and move the fuck on.
When you learn to take radical responsibility for your decisions, you will automatically expect the same of your clients.
This radical responsibility will create radical change in you and your client’s lives.
DON’T EVER DISCOUNT YOUR DESIRES – LIVE IN ALIGNMENT TO YOUR DESIRES
In the coaching world, your clients are paying for the problems that were created from ways they discounted themselves in their lives.
If you’re discounting your work in any way, what makes you think you’ll be able to get them what they really want in life?
The more powerfully you live in alignment with your desires the more powerfully you’ll bring your clients to their desires.
Coaching is about playing in the energetic space and is primarily dictated by the energy you hold in your own beliefs and your aligned actions.
IT’S WORTH IT – YOU’RE WORTH IT!
In the end, your prices are the results of your subconscious belief system.
You’re living in a prison you don’t know you’re in.
Most of the work I do with coaches is to help them bring alignment into these areas.
The process I take my clients through focuses on three primary areas where misalignments can happen:
- Self-worth: How much you believe in yourself.
- Offer-worth: Your belief in what you offer and your confidence in how you communicate your offer.
- Client-worth: Who you believe your clients are and what you believe about them.
Each area carries a set of beliefs and perceptions you hold. Each of these areas is what’s holding you back from finding more clients and making more money.
SYSTEM OF SUCCESS
Do you want a system that gets more clients to say “FUCK YES!!!” to your offer?
I created the 7 Steps You Need To Close Clients And Make Massive Money so that you powerfully lead the sales conversation while you charge the prices you desire.
YOUR RISING RATES
Get the FREE SALES GUIDE by clicking here and start getting clients and making massive money.
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