Don’t let your coaching be the result, but the tool you use to deliver outcomes to your clients.
This might sound like a surprise to you, especially if you’re a coach.
I’m going to share with you how your coaching career can fade into oblivion and what you can do to thrive.
STARTING OVER… AGAIN!
It all comes down to your niche, and it can be a challenge getting it locked down.
If you’ve been coaching for any amount of time, you likely know what it’s like to have tried several niches.
Even when you know your niche, you’ll find that scaling requires further refinement.
It seems like right after you start to make some progress, you realize you have to pivot your niche or start over entirely.
It can feel like you have it all figured out one day, but the next, it can feel like you need to start over.
I get it, I’ve been there!
What I’ve found in my coaching journey and having worked with dozens of other coaches is that it’s all part of the game.
ARE YOU A COACH? REALLY?
In many ways, I’m not a coach! To me, coaching is the tool.
I even shy away from saying the “coach” word.
Something doesn’t feel right about it.
If I had to describe best what I do, I would say that I help coaches get clients, make money, and grow their businesses.
I’m also a coach, consultant, content creator, healer, therapist, best friend, and someone who has had to experience most life problems and successes known to man.
I’m someone you want in your corner.
TEENAGE PREGNANCY AND MY PURPOSE
Let me share part of my journey to becoming a consultant to a coach and back to a consultant.
It will help you will understand the process and see the eventual dead-end for your business as a coach.
When I was 20-years old, I found out that my high school girlfriend was pregnant with our child.
I was like, “OH! SHIT! I need to figure out a way to support my new family.”
So that’s what I did.
I wanted to focus on the technology industry, and it was the late nineties while the startup and dot-com scene was ripe for a reward.
I quickly learned that I wanted to work on the bleeding edge of technology for the top companies, and the best way to do that was to be a consultant.
I eventually learned more and more about business and how to use technology to solve business problems.
After being in the industry for a few years, I started a consulting practice that I ran for two decades.
Although my niche had a few versions over the years, generally speaking, I would say that I helped companies use technology to help solve business problems that resulted in reducing costs and increasing revenues.
Additionally, I was an expert at working in sales environments.
THE NOOSE OF YOUR NICHE
After consulting for two decades and a life that was filled with drugs, drinking, divorce, and devastated finances, I experienced a profound awakening.
After I cleaned up my life, I realized that I was here to serve others and that I needed to start a business that was based on my purpose.
I thought to be an entrepreneur and helping people grow businesses wasn’t a profound calling.
I lost 50 LBS and healed my body — So I dabbled in health coaching.
I healed my addictions — So I dabbled in recovery coaching.
The painful lesson I learned was that people don’t buy coaching, recovery, transformation, or even a better life.
They didn’t even buy my consulting back in the day.
They bought answers to a problem with a specific result.
BUSINESS IS MY MODALITY OF TRANSFORMATION
I realized early on that all of my coaching clients needed my help in their businesses.
I had twenty years of experience in helping businesses grow, so I had to take a close look at how I had niched down what I was offering.
The beautiful thing about my early coaching career is that I learned some powerful transformational tools to help people get what they wanted in life.
I learned how to heal deep, unresolved childhood traumas that were creating massive problems in people’s’ lives.
I learned how to reprogram subconscious patterns and breakthrough limiting beliefs.
I learned how people get stuck and how to transmute that into what they wanted.
And I got good at doing the deep inner work required to create the life and business you really want.
Over time I essentially merged the business consulting work with my transformational work.
What I found was that people need help getting unstuck while at the same time offering a solution or strategy that will deliver the results they desire.
To give you an example. Let’s say I’m working with a client on their high-ticket sales. They want to charge big bucks, but they have a pattern of not believing they are worth it.
I can give them the strategy on how to sell high-ticket programs, but if they don’t fully believe in themselves and their value, they’ll have limited success.
So we must do the inner work to remove the patterns that created the lack of belief and then teach them how to sell themselves properly.
This is one way I use business as the modality of transformation.
COACHING IS A DEAD END
Be your niche and not a coach!
Expect to struggle if you’re trying to sell “coaching” or what people really “need.”
You have to sell what they want – the result – and they don’t care how you do it.
When you can frame your offer in a way that produces a specific outcome, you’ll find selling it much easier.
This is why “coaching” is dead.
When you can find a repeatable result that you can offer while using your coaching as one of the tools you offer, you’ll find much greater success in your business.
Think of it this way… Anytime you can offer something that has an ROI (Return on Investment), it makes it easier to justify the cost.
NICHES EQUALS RICHES
A powerful niche is something where you can reproduce a result over and over to with your target market.
The reason this is so important is that to scale you must be able to systemize lead generation, client enrollment, and the results you deliver.
This is hard to do if you’re solving too many problems for too many different people.
The more concise you are, the more results you can create for you and your client’s businesses.
Do you want an offer that is easier to sell and scale?
You must find the results you offer because if you rely on “coaching,” you will struggle to sell and scale your business.
The results must be tangible and generally fall into three categories:
Mine is easy… MONEY
I help coaches GET CLIENTS and MAKE MONEY.
Do you need help communicating the problems you solve and the results you deliver in a way that makes people want to hire you?
Let’s connect and set up a time to talk.
Click the link below…